Base of the Pyramid: article series continues
Earlier this week we sketched out the Base of the Pyramid protocols versions 1.0 and 2.0. Based on some comments I’ve received via email, today I want to delve a little deeper into version 2.0, and see how we can take this innovative idea, and make it practicable (after all, that’s one of the goals of the Inspired Economist, is it not?).
The protocol retains as one of its fundamental tenets that it is based on a participatory philosophy and process, whereby the multinational company works in partnership with its local partners in order to co-create a new model for doing business locally.
September 19 2008 08:16 am | Environment and External Blogs and Green
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