MTV Launches PSAs for Environmental Causes — Unrelated to Recent Trashing of Panama Rain Forest and Beach
Seemingly unrelated to — and uncognizant of — recent news and outcry about the destruction of rain forest and beach in the Republic of Panama, as sustainablogger Alex Felsinger wrote about earlier this week, MTV Networks International is issuing 10 public service announcements to rally youth for the environment.
In a Sept. 15 article published by AdWeek, the new “MTV Switch” initiative will roll out as five PSAs and five short films, potentially reaching, MTV says, 560 million 15- to 25-year-old viewers in 162 countries.
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September 17 2008 09:35 am | Environment and External Blogs and Green
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