The Base of the Pyramid 2.0: A Review (pt. 1)
Readers of this blog are probably well aware of the concept called “base of the pyramid”, originally advanced by Prahalad, Hart and others in the latter part of the 1990s, and the early part of this decade. At heart, it is an economic model that uses an analogy (the world economic system visually represented by a pyramid) in order to describe the world’s population in terms of tiers of the world economic pyramid.
At the apex lie middle and upper class members of developed nations, and at the base, the four billion poorest people, with an annual per capita of less than 00. What the “base of the pyramid” model proposes is to completely upend usual multi-national business’ common practice, which is to ignore this market, due to the perception that it is not a viable market for most present business models.
September 15 2008 12:26 pm | Environment and External Blogs and Green
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